Among the participating galleries are El Apartamento (of Havana), 1969 Gallery (New York), Ochi Projects (Los Angeles), and Alberta Pane (Paris and Venice), and project spaces include Detroit Presents (Detroit), Matèria (Rome), and Suburbia Contemporary (Granada and Cape Town).

Participating in fairs can incur substantial costs for galleries, a commitment of funding which may result in significant loss if collectors and potential buyers do not show interest.

Future Fair propone a New York un modello alternativo di fiera, rendendo finalmente accessibile il sistema del mercato dell'arte.

The Future Fair, a new art fair with a profit-sharing business model, will hold its inaugural edition in New York at Chelsea’s Canoe Studios during Frieze week next year.

The average contemporary art fair can feel a bit more like a meat market than a refined, curated experience. Future Fair offers a corrective for the current fair ecosystem by bringing in galleries as partners to create the feel of a swanky salon or sophisticated kunsthalle.

The participating galleries, a maximum of 36, will equally split 35 percent of the fair’s profits, which they can either take in cash, use to sponsor another gallery’s participation in the future, or get a credit toward the fair next year.

Future Fair plans to share 35 percent of its profits with exhibitors.

As small and medium-sized galleries have shuttered at an alarming rate in recent years, many of their owners have pointed to the high price—and huge risk—of participating in art fairs. Now one startup thinks it has found a more sustainable model for dealers.

"The fair that highlights small-business art galleries and the artists they support (and operates on a profit-sharing model) is back."